In February alone, employers added 678,000 more jobs for hire, with the majority of them in the leisure, hospitality, and healthcare industries, according to the Washington Post. The unemployment rate even dropped to 3.8 percent, which is just a hair off from pre-pandemic rates at 3.5 percent. The U.S. job market is booming. But why doesn’t it feel like it?
It could be because there aren’t enough candidates to fill the thousands of now open jobs. Not because there aren’t enough qualified professionals for hire, but because the candidate mindset has evolved. Now, job seekers are more empowered, more in control, and more passionate about what they do for a living. They want their work to matter and mean something. So, in this candidate-centric job market, this is how you can avoid candidate drop-off in three easy steps:
The first step to streamline your recruitment process starts with your job advertisements. Is all the information front and center? Can job seekers clearly see what they need to know about the gig? Is your company brand being properly represented?
It may seem like overkill, but the more information, the better. According to statistics by the Society for Human Resource Management (SHRM), 92 percent of candidates who hit “apply” never finish their applications.
“Candidate application volume has always been important and has always had its own unique set of challenges,” said Christy Spilka, vice president and global head of talent acquisition at recruitment technology company iCIMS. “The events of the past two years have intensified the importance and the challenges. Candidates are consumers, and they want quick, easy, and informative processes. Without that, they will move on. A strong talent attraction strategy and a great employer brand, combined with an engaging and authentic careers site and an easy application process, is critical.”
Candidates want to know what’s in it for them. And they want to know what they can expect from the recruitment, interview, and hiring processes. In fact, 83 percent of candidates say it would “greatly improve” their overall experience if they were given a direct timeline of the hiring process, according to recruitment statistics.
With Marketplace, you can effortlessly list your job postings with the fine print included on the ad. That means that each Marketplace job advertisement is complete with job and pay details like the staffing agency, job location, pay package rates, and more. Even better, Marketplace helps you track applicants to make the process even easier for you and your recruiters. Your Marketplace job ads are your first impressions to those in search of a job, so make it count.
Once you streamline your recruitment, it’s time to reduce common barriers that prevent healthcare professionals from entering the industry. Lack of job visibility, no pay transparency, a complicated or lengthy application process, to name a few.
Other common roadblocks include a long process to qualify applicants, especially in healthcare where the workers are essential. But thanks to Marketplace, travelers are able to upload and save their credentials like education, employment experience, certificates and licenses, skills checklist, and then some. That way, when they apply for your jobs, you see what’s published in their traveler profile and swiftly vet them for the assignment.
“We have worked hard to automate our processes as much as possible in order to provide a streamlined process that allows the clinicians to have the best possible experience,” said Logan Frank, vice president of Aequor Healthcare, a Marketplace agency partner. “We are excited to continue this trend by partnering up with Marketplace. Marketplace carries a strong reputation in the healthcare staffing space and our visions align with making sure the clinicians and clients come first. Joining a platform that will allow the clinicians and clients to connect in a faster, more efficient manner was an easy decision for us to make.”
Here, with Marketplace, travelers gain more visibility, advanced search options, and an easier application process and you get to connect to a more targeted pool of high-quality candidates without the rising acquisition costs.
If you’re looking to make your job easier on yourself, invest in a partnership with Marketplace. Not only does Marketplace streamline the recruitment process and reduce roadblocks, but it also puts you a step ahead by allowing you to spend more time building relationships with your travelers.
Just like the traveler profile gives you a peek into who the traveler is, your agency and recruiter profiles offer a glimpse of who you are to the traveler. With this information, travelers are able to get to know you and you brand, do research, and read recruiter ratings and reviews to help them decide whether to apply for your travel healthcare jobs. Data by TRC Staffing Services shows that 72 percent of worldwide recruiting leaders agree that a company brand has a significant impact on hiring and overall business success. As a Marketplace partner, you can advertise your agency brand, along with your jobs, all at no extra cost to you.
Tap into an enhanced candidate flow and find your ideal healthcare traveler. Whether you specialize in travel nursing, allied health travel, or a combination thereof, there’s a VIP spot waiting for you as a Marketplace partner. The best part is we’re all in this together with a common goal: To provide the best job experience for healthcare travelers.
By working together, healthcare staffing agencies can transform the way travelers find their assignments altogether. Plus, as they say, teamwork makes the dream work. In fact, according to Staffing Hub, “Staffing firms that strategically build their network of integrated partners focused on the candidate experience have a greater survival rate versus those that are slow to integrate and adopt new technologies.”
Hiring talent is the first concern of CEOs, according to the Conference Board Annual Survey. When candidate drop-off is so common among professionals in all industries, how can you set your job opportunities apart from others to engage the right applicants?
The answer: through partnering with Marketplace. With increased pay transparency and job visibility for travelers, it’s no wonder healthcare travelers continue to come back to find their next job assignment. As a partner, that continued popularity only leads to more placements and wins for you! So, wait no longer and become a Marketplace partner.