Marketplace is a staffing recruitment platform that enables travelers to find their own high-quality positions. Marketplace is melding fresh and evolving high-tech thinking with strategies for meeting the needs of travelers and agency partners.
With this focus on the traveler in mind, Marketplace is rebranding with a new look and logo to align more closely with the future objectives of the brand.
Now, Marketplace can stand as an original, spirited brand with one goal: to be the advocate for healthcare travelers. In the future, the brand will be directed toward:
- A slightly more experienced audience who feels empowered by technology
- Convenience and simplicity as necessary table stakes
- Creativity, imagination, and energy – pushing technology forward
Every visual element connects with the new Marketplace brand in a few ways.
The color, yellow-orange, brings feelings of happiness and optimism that new career opportunities bring. It highlights creativity, imagination and energy. A medical cross is created using a rounded arrow shape. This clearly represents the medical field, while also capturing the motion of traveling and ease of navigation.
For the logo, a bold sans serif with character is used to show reliability while having an accessible, modern, and casual feel.
The introduction of the new look and logo is anticipated to provide momentum for the brand's advancement, empowering more travelers to find their next assignment confidently with the help of Marketplace.